Problem: We’ve had guidelines to help colleagues around the business write for our brands for a long time; sadly there are lots of problems with people using them. The guidelines are stored on network drives that people can’t find, local copies get saved and then go out of date and to be honest the Word documents just aren’t that inspiring!
Solution: Using a webapp called Frontify I led a project to migrate our guideline documents into one centralised online hub. This includes research documents, basic rules and detailed examples.
Outcome: All of our brands have tone of voice guidelines that live with style guides for every aspect of our brands. The hub is easy to access from anywhere and never goes out of date.