Problem: People draw their holiday inspiration from an ever wider variety of sources. The visual nature of Pinterest lends itself to travel research and we wanted to be present on the platform to boost brand recognition and potential sales.
Solution: I created an account for Hayes and Jarvis and built a series of themed boards.
Outcome: The trial board were successful and drew good interaction. Management of the account was passed to the social team and now forms part of the core social media strategy.