Problem: Our blog content gets read by loyal return readers, some curious visitors to the main site and when the SEO is relevant we get organic traffic. We are keen to use this well written inspirational content as an introduction to the brand for new customers.
Solution: Using the content distribution site Outbrain I was able to bring many new users to our blog without much budget spend.
Outcome: Because Outbrain is a form of PPC we only pay for users who have shown an interest in reading our content. We achieved a click through of 0.06% with our first trial and are rolling it out with more articles.