The problem: In order to increase the prominence of Snaptrip in relevant Google searches we need to secure high-quality inbound links to the site. We do this by producing useful and interesting content which our PR agency then outreaches.
The solution: We find the most successful pieces are ones that capture people’s imagination and have genuine relevance to the Snaptrip brand. Lots of our customers and potential customers are foodies; we decided to create an interactive map using Canva and ThingLink to help people find the UK’s most prestigious restaurants.
The outcome: The content was some of our most visited content of 2017 and was linked to by a series of top publications. We continue to see the page drive organic traffic which helps brand awareness.