Problem: The old Hayes and Jarvis website was slow, it took too long to give potential customers a price and it severely lacked the content a customer needs to choose to purchase a holiday.
Solution: We started from scratch and built a new web platform. I worked on lots of different aspects of the project including defining the content model, the sitemap, the geography structure and copywriting style. I recruited and managed a team of copywriters and content loaders. Some parts of the project are detailed in their own portfolio entries.
Outcome: The user now gets instant pricing and a wealth of useful content at the right time in their journey. More key brands have migrated to the platform.