Problem: We wanted to tell people about our exciting new brochure, in an engaging way, using no budget.
Solution: We decided to use Instagram to share a short video showing the brochure being flicked through. We focused on pages that we thought would be particularly interesting.
Outcome: The video had a good number of views and likes when you consider the size of our following at the time. We have refined the concept and improved the quality of similar brochure videos published since.