Problem: We are always looking to introduce new people to our brands and often do this with content that costs lots of money like direct mailers and brochures.
Solution: I led a project to introduce podcasts to our content mix. I found free hosting solutions, open source software for editing and signed us up to distribute within iTunes.
Outcome: The podcasts were downloaded hundreds of times and helped us connect with a new group of customers. Excluding manpower the podcasts were completely free to produce and distribute.